Questions Raised About Quality Standards at a McDonald’s Branch in Salé Following Field Observations

JOURNALE ASWAT

Field observations by a specialized journalistic team at a McDonald’s branch in Salé, late one night, have raised questions .about the level of quality of the products offered, and the extent to which the branch adheres to the global quality .

standards for which the McDonald’s chain is known. During the observations, the team noticed a marked change in the size of the “Cheeseburger,” where the bun appeared smaller than usual. In addition, the fries were not fresh, suggesting they may have been fried a long time ago. Adding to the surprise, popular products such as “Cornetto” and “Kit Kat” were unavailable, with employees reporting that the ice cream machine was out of order. This shortage of products caused customer dissatisfaction, especially in light of the high temperature and increasing demand for ice cream. This situation reflects questions about the effectiveness of quality control at the branch, and how a global brand like McDonald’s can overlook such problems that directly affect the customer experience. Many customers expressed their dissatisfaction with the unavailability of ice cream, and some indicated that they prefer to go to other McDonald’s branches to ensure they get the products they want. These observations call for McDonald’s management to launch an urgent investigation into the reasons for the deterioration of product quality and shortages at the Salé branch. The company must take immediate action to ensure that all branches adhere to global quality standards, and fully meet customer needs. The journalistic team appeals to the relevant quality control authorities.